Esquire magazine - Augmented Reality

Written by Olivier Adam on Mercredi, 02 Décembre 2009 20:45

I hope you've had a chance to read our article about Augmented Reality, if not, click here first and then come back after to read this news! Esquire published their last magazine with tons of Augmented Reality features integrated in the magazine. You have markers all over the magazine that pop up a different scene on the screen whenever you put it in front of your computer. You can also have some type of interaction with what happens by moving the magazine in different ways. This is a "cool" use of AR and will definitely make the subject more known toward the masses.. But at the same time, it just reinforces the point that there is little value coming from AR in this type of setting. Yes, it makes the  magazine come to life, but nothing that could not be replaced by simple YouTube videos.. Once the novelty value goes away, there will sadly be little benefits left for Esquire, except maybe a small boost in sale for the current issue.

Check it out [here].