Written by Rejean Bourgault on Wednesday, 14 December 2011 00:00
In our recent article, "A New Parallel Generation is born: Generation V 1.0", posted on December 11th 2011, we talked about the new Generation V 1.0 that was just born.
After reading it, you are probably wondering, as business people what is the impact of this new Generation to my company.
Very simply, Virtual world is really present with all your young employees, mainly Generation Y and Cyber (30 and less) and even more important very present in the life of your customers and consumers of those generations. It is even more natural for the Cyber generation (16 and less), as they were born with the Internet. Paying attention of the Generation V 1.0 is key for your sales and marketing strategy, and should be part of your long-term planning sessions. Some companies, are already exploring this concept. Take Siri from Apple, which is giving a very unique personality and voice to Apple's latest products, or any virtual mascot being used more and more by companies worldwide.
As the Generation V 1.0 start populating the world we live in and gain popularity, you will need to start integrating them into your holistic marketing approach, similarly as what you have started to do with Social Media. Choosing carefully your Generation V 1.0 ambassador will be key.
The future is exciting !